Collection: AliceMask

With sustainability at its core Purity London have created a versatile new face mask - the AliceMask. AliceMasks are a clever way to wear your facial covering and when not needed as a mask it can be worn as an Alice Band or a Scrunchie.

They are stylish, breathable, machine-washable and available in a range of fabric shades and prints. We have all been caught out when arriving at a store or a cafe and your trusty mask is at home. AliceMask solves that problem and others!

Also they are made in the UK from recycled nylon - two big ticks on the sustainability front.